TOYOTA PRIUS PRIME · model year

2023 TOYOTA PRIUS PRIME

2 NHTSA complaints, and 4 active recalls for this specific cohort.

NHTSA overall rating

5 / 5 ★

New Car Assessment Program

The 2023TOYOTAPRIUS PRIME carries 2 consumer safety complaints in NHTSA's Office of Defects Investigation database for this specific model-year cohort. Within that volume, owners reported 0 crashes, 0 fires, 0 injuries, and 0 fatalities. For crash performance, NHTSA's New Car Assessment Program gave this cohort an overall 5/5 rating, with 4/5 front crash, 5/5 side crash, and 5/5 rollover scores derived from standardized barrier and dynamic tests.

Component-level analysis is where model-year complaints become actionable: the top complaint category for the 2023 PRIUS PRIME is exterior lighting with 1 filings, followed by latches/locks/linkages:fueling/charging door/hatch/port (1). Concentration in one or two component groups is the classic signature of a systemic defect; a flat distribution usually reflects normal aging, warranty complaints, or isolated build-plant variability. This model year has 4 active recall campaigns, which means the manufacturer is obligated to remedy the covered defect at no charge for the life of the vehicle — the full NHTSA campaign numbers are listed below.

NHTSA currently has 51 investigation files overlapping the 2023 PRIUS PRIME, and 1 remain open. Owners comparing this cohort against neighboring years should pair the counters above with the complaint-by-year trend on the parent model page — a spike in a single year often tracks to a platform refresh, a new transmission supplier, or an updated ECU calibration. Use the related-complaint feed below to read raw owner narratives before deciding whether any pattern here affects your specific use case.

2
Complaints
0
Crashes
0
Fires
0
Injuries
0
Deaths
2023 TOYOTA PRIUS PRIME — NHTSA crash-test profile NHTSA NCAP crash-test star ratings for the 2023 TOYOTA PRIUS PRIME. Overall composite: 5.0 of 5 stars across 3 safety dimensions. Front CrashSide CrashRollover 5.0 NHTSA NCAP of 5 stars
  • Front Crash 4.0 ★
  • Side Crash 5.0 ★
  • Rollover 5.0 ★
NHTSA overall 5.0/5 stars, with front-crash, side-crash and rollover ratings from standardized NCAP barrier and dynamic tests.

Total Complaints

2 filings

Crashes Reported

0 reports

Source

NHTSA ODI

Federal complaints database

Complaints vs. fleet median (215)

At or below the fleet median complaint volume.

NHTSA NCAP overall: 5/5 — Top NCAP rating · Front: 4/5 · Side: 5/5 · Rollover: 5/5

Complaints by Component

ComponentCount
EXTERIOR LIGHTING1
LATCHES/LOCKS/LINKAGES:FUELING/CHARGING DOOR/HATCH/PORT1

Recalls (4)

25V74400030/10/2025

BACK OVER PREVENTION:DISPLAY FUNCTION

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or di

26V04900028/01/2026

ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.

24V54800023/07/2024

EQUIPMENT:OTHER:LABELS

Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia

24V27400017/04/2024

ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.

Recent Complaints

20250130LATCHES/LOCKS/LINKAGES:FUELING/CHARGING DOOR/HATCH/PORT

The contact owns a 2023 Toyota Prius Prime. The contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact noticed that the hatch door was opened. The contact stated that upon pressing the power button on the hatch and the hatch door power button inside the cabin to close the hatch door, the hatch door failed to close. The manufacturer was notified of the failure and advised the contact to call Roadside Assistance. The contact called Toyota Roadside Assistance who advised the contact to attempt to close the hatch manually. The contact was able to close the hatch door manually. The dealer was not notified of the failure. The vehicle was not diagnosed or repaired. The failure mileage was approximately 7,920. The VIN was not available.

Mileage: 7,920

20241003EXTERIOR LIGHTING

The contact owns a 2023 Toyota Prius Prime. The contact stated while driving 40 MPH with the headlights activated, the low-beam headlights were not providing adequate illumination to light the sides of the roadway properly. The contact stated that shadows were projected to the side of the road from the headlights. The contact had taken the vehicle to a dealer who diagnosed the vehicle and determined that the headlight housing was causing the low beams to be partially shaded. The dealer was informed that when the high beam headlight was activated, the light from the headlight was not casting shadows and the side of the road was lit. The vehicle was not repaired. The manufacturer was informed of the failure. The failure mileage was 9,176.

Mileage: 9,176

Compare 2023TOYOTAPRIUS PRIME to Similar Vehicles

NHTSA Investigations 1 Open

View all investigations

Frequently Asked Questions

How many complaints does the 2023 TOYOTA PRIUS PRIME have?
The 2023 TOYOTA PRIUS PRIME has 2 NHTSA complaints, 0 crashes, 0 fires, 0 injuries, and 0 deaths reported.
What is the safety rating for the 2023 TOYOTA PRIUS PRIME?
The 2023 TOYOTA PRIUS PRIME received an overall NHTSA safety rating of 5/5, front crash rating of 4/5, side crash rating of 5/5, and rollover rating of 5/5.
Are there any recalls for the 2023 TOYOTA PRIUS PRIME?
Yes, the 2023 TOYOTA PRIUS PRIME has 4 recall(s). The most common affected component is BACK OVER PREVENTION:DISPLAY FUNCTION. Recalls are issued by NHTSA and manufacturers must provide a free remedy.
What are the most common problems with the 2023 TOYOTA PRIUS PRIME?
The most-complained component for the 2023 TOYOTA PRIUS PRIME is EXTERIOR LIGHTING with 1 complaints. Other frequently reported areas include LATCHES/LOCKS/LINKAGES:FUELING/CHARGING DOOR/HATCH/PORT.
Is the 2023 TOYOTA PRIUS PRIME safe to buy?
Review the complaint history, crash and fire reports, safety ratings, and recall status on this page to make an informed decision. The 2023 TOYOTA PRIUS PRIME has an NHTSA safety rating of 5/5. Compare with other model years using the links above.
Where does this data come from?
All complaint, recall, and safety rating data is sourced from the National Highway Traffic Safety Administration (NHTSA). Complaints are filed by vehicle owners through NHTSA's Office of Defects Investigation.

Vehicle Safety Guides

Data as of 2025. Sources: NHTSA Office of Defects Investigation (ODI) complaints database, NHTSA recall campaign API, NHTSA NCAP crash-test ratings, and NHTSA FARS for fatality cross-reference.